Connecting Through Content

Description

Businesses understand the importance of content and want to tell a story, but many don't know how to focus their message. The core of great content is telling the stories consumers want to hear and making your business the hero of that story. With all the current changes, how do you craft a message that connects with your consumer and makes you the hero? Learn the steps in developing your messaging objectives, addressing your consumers' needs, and creating your story in the new normal. This virtual seminar is being offered in partnership with the Florida SBDC at USF's Title Partner, Spectrum Reach.
Speaker: Michelle Diedrick, Senior Director of Campaign Strategy Kernel, Spectrum Reach
Interested small business owners can register at https://event.on24.com/wcc/r/2523188/A187803BBF7D41068D19985807542643.
Businesses understand the importance of content and want to tell a story, but many don't know how to focus their message. The core of great content is telling the stories consumers want to hear and making your business the hero of that story. With all the current changes, how do you craft a message that connects with your consumer and makes you the hero? Learn the steps in developing your messaging objectives, addressing your consumers' needs, and creating your story in the new normal. This virtual seminar is being offered in partnership with the Florida SBDC at USF's Title Partner, Spectrum Reach.
Speaker: Michelle Diedrick, Senior Director of Campaign Strategy Kernel, Spectrum Reach
Interested small business owners can register at https://event.on24.com/wcc/r/2523188/A187803BBF7D41068D19985807542643.