Marketing 101 Workshop

Description

This event is for those who are interested in learning the key principles of marketing strategy. You will learn how to create a plan for effective and successful marketing outcomes.
Your facilitator for this event is Greta Kishbaugh. She started her career in Television Broadcasting and after a few bad days at work (there were a lot of bad days), changed her mind and life and went back to school to complete her MBA. She teaches full-time at Hillsborough Community College and helps local businesses, especially Veteran Start-Ups!
All Operation Start-up Workshops align with The Business Model Canvas, a tool used by entrepreneurs and business owners to validate their ideas.
If you are not that familiar with the business model canvas, and/or the business modeling process, here are a few resources that may be of interest.
a) How to use the business model canvas, an introduction:http://www.spikelab.org/blog/correctly-use-business-model-canvas.html 

b) Additional resources related to the business model canvas (books, videos, free courses, websites etc.): http://www.spikelab.org/resources.htm